Landing Page Best Practices Adwords

If this is a possibility within your industry and business model i highly recommend using a landing page over your homepage in almost every circumstance.

Landing page best practices adwords.

Adwords landing page experience best practices posted august 24th 2017 by kirti filed under google ads tips. Align your landing page with the goal of your ad campaigns. I have put together some guidelines to help you create the best ppc landing pages for your google ads adwords account. Landing page layout via unbounce.

The first step in creating quality landing pages is to establish your marketing goals to decide what you are trying to accomplish. Whether you re using a plug and play solution like marketo or hubspot or unbounce to make your landing pages or you re having an in house dev team build them out you can swear by these 11 landing page best practices for better pages and of course more conversions. The page you send customers to after clicking your ad commonly referred to as a landing page can have a huge impact on your advertising effectiveness and budget by following a few landing page best practices you could see your ad bid prices drop users spending more time on your site and hopefully more overall sales or leads generated. Based on google s internal data and vetted by the people that built google ads this series helps form the foundation of your paid search strategies.

Test and improve landing pages. Adwords rewards those serving up ppc landing pages. A positive landing page experience propels a visitor s decision making into positive actions. Not only does a landing page allow you to present a focused carefully selected call to action and customize the experience you present on click through to match the.

Driving ads to a well optimized landing page for the primary keyword with a conversion opportunity is always best practice when it comes to adwords. In addition to the fact that post click landing pages make visitors more likely to convert google rewards you with a better ad rank if you follow adwords post click landing page best practices. Use formatting such as headings to grab the customer s attention and to make the page easy to read. Optimized landing pages with targeted relevant messaging generally drive more conversions and provide higher return on ad spend.

Keep it simple with clear and concise messaging. It s intended to help you get the most out of google ads. Google ads best practices series provides strategic advice on core search engine marketing tactics. In fact in an analysis of 455 pages put through the unbounce landing page analyzer we saw on average dedicated landing pages converted 65 higher than website pages.

You may find it necessary to use a different landing page specific to each ad group. Ensure your messaging is focused on one thing. Test the design and content of your landing pages.